Oats Market Trends & Summary
The global oats market is set to experience significant growth, with an expected rise from US$ 5.21 billion in 2024 to US$ 7.56 billion by 2033. This growth is attributed to a steady compound annual growth rate (CAGR) of 4.22% from 2025 to 2033. As consumer awareness of health benefits increases, the demand for healthy, plant-based, whole-grain food options is on the rise, particularly for breakfast cereals, snacks, and dairy alternatives. Additionally, oats’ reputation for improving heart health and digestion is reshaping dietary habits, driving market expansion.
The Oats Market & Forecast report explores various facets of the market, covering different oat types, applications, and regions. Key segments include:
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- Type: Rolled Oats, Whole Oats, Steel Cut, Instant Oats, Others
- Application: Animal Feed, Food & Beverage, Personal Care & Cosmetics, Others
- Countries: Analyzes major markets across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa
- Company Analysis: Profiles key players like General Mills, B&G Foods Inc, Marico Ltd, PepsiCo Inc, and Nestlé SA.
Market Size & Forecasts
- Base Year: 2024
- Forecast Years: 2025 – 2033
- Historical Years: 2020 – 2024
- Market Size in 2024: US$ 5.21 Billion
- Market Forecast in 2033: US$ 7.56 Billion
- Market Growth Rate (2025-2033): 4.22%
Global Oats Industry Overview
Oats, derived from the Avena sativa plant, are renowned for their nutritional content and versatility. High in dietary fiber, especially beta-glucan, oats have gained popularity for their heart-healthy benefits and their role in improving digestion. Rich in vitamins, minerals, antioxidants, and a balance of proteins and carbohydrates, oats are a staple in healthy diets. Commonly used in breakfast cereals, snacks, granolas, energy bars, smoothies, and baked goods, oats are also utilized in animal feed and personal care products for their soothing properties.
Global Oats Market Growth Drivers
- Increasing Demand for Healthy and Nutritious Foods
Consumers’ growing awareness of oats’ health benefits, particularly in supporting heart health and improving digestion, is fueling global demand. Oats, with their rich fiber content and nutrient profile, are becoming a preferred choice for those looking to manage lifestyle diseases such as obesity, diabetes, and heart conditions. This trend is supported by new product launches such as ITC’s “Right Shift” oats, jaggery cookies, and multigrain snacks aimed at health-conscious consumers over 40 years old.
- Expansion of Plant-based and Gluten-free Diet Trends
Oats’ naturally gluten-free and plant-based properties have made them a key ingredient for consumers following these dietary trends. Products like oat milk, oat-based snacks, and gluten-free baked goods are increasingly popular, supporting market growth. For instance, Life Health Foods launched So Good OAT plant-based milk in India in December 2023, catering to this demand.
- Growing Demand for Convenience and Ready-to-Eat Foods
As modern lifestyles prioritize convenience, there is a surge in demand for ready-to-eat and easy-to-prepare foods. Instant oats, flavored oatmeal, and oat-based snacks like granola bars are becoming go-to options for busy consumers. Innovations in convenient, on-the-go oat-based products are driving market growth. For example, Fresh Del Monte unveiled ready-to-eat breakfast oats featuring fresh fruit in September 2024.
Regional Insights
North America Oats Market Outlook
North America, particularly the United States and Canada, remains one of the leading regions for oats consumption. The region’s market is driven by increasing awareness of oats’ health benefits and their widespread use in breakfast cereals, snack bars, baked goods, and beverages.
United States Oats Market
In the U.S., the oats market is growing steadily, fueled by increasing demand for healthy and convenient food options. Oats are popular in forms like oatmeal, granola, and oat milk. The trend towards plant-based and gluten-free diets, coupled with innovations in oat-based products, further supports market expansion. In March 2024, Tirlán launched its premium Gluten-Free Irish Oat Drink in the U.S.
Europe Oats Market Outlook
The European market for oats is experiencing significant growth, with increasing demand for healthy and sustainable food. Countries like France, Germany, Italy, and the UK have seen rising popularity for oats, particularly in breakfast cereals, snacks, and bakery products. The demand for plant-based diets and oats’ heart-healthy properties are major growth drivers.
Germany Oats Market
Germany is a key consumer of oats, with high demand for breakfast cereals, granola bars, and oat-based products like oat milk. The trend towards gluten-free diets and sustainability in food production is driving innovations in the German oats market. For example, Velike, a German oat dairy brand, introduced the NOT M’LK refillable vegan oat milk in returnable glass bottles in October 2023.
Asia Pacific Oats Market Outlook
The Asia Pacific oats market is growing rapidly, with increasing health awareness and the adoption of Western dietary habits. Countries like China, Japan, India, and South Korea are driving demand for oats in breakfast foods, snacks, baked goods, and beverages. The popularity of plant-based and gluten-free products, such as oat milk, further accelerates growth in this region.
China Oats Market
China’s oats market is expanding as consumers shift towards healthier diets and convenience-based meal options. The increasing popularity of oat-based snacks and beverages, like Luckin Coffee’s oat milk series launched in September 2024, is boosting the market.
Latin America Oats Market Outlook
Latin America, with key markets in Brazil, Mexico, and Argentina, is witnessing steady growth due to rising health awareness and the adoption of oats as a nutritious food option. Demand for plant-based and gluten-free diets, along with oats’ heart-health benefits, supports this growth.
Brazil Oats Market
The Brazilian oats market is growing steadily, driven by increasing demand for healthy breakfast cereals, smoothies, and baked goods. The rise in urbanization, coupled with higher disposable incomes, is fueling the consumption of convenient, ready-to-eat oat products. In July 2023, Fazenda Futuro, a leading plant-based meat brand in Brazil, launched its oat-based beverage line.
Oats Market Segments
By Type:
- Rolled Oats
- Whole Oats
- Steel Cut
- Instant Oats
- Others
By Application:
- Animal Feed
- Food & Beverage
- Personal Care & Cosmetics
- Others
By Countries:
- North America: United States, Canada
- Europe: France, Germany, Italy, Spain, UK, Belgium, Netherlands, Turkey
- Asia Pacific: China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, New Zealand
- Latin America: Brazil, Mexico, Argentina
- Middle East & Africa: Saudi Arabia, UAE, South Africa
Company Analysis
Key companies in the oats market include:
- General Mills
- B&G Foods Inc
- Kellanova
- Marico Ltd
- PepsiCo Inc
- Nestlé SA
- Blue Lake Milling
- Avena Foods
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