The poultry market is an essential segment of the global food industry, providing a significant source of protein for billions of people worldwide. As of 2024, the poultry market is valued at approximately USD 325.41 billion, reflecting the continued high demand for poultry products, including chicken meat, eggs, and processed poultry items. The market is poised for steady growth, driven by population growth, rising disposable incomes, and a growing preference for poultry due to its affordability and nutritional value.
Poultry farming is one of the most efficient methods of producing animal protein, and it remains a staple in diets across both developed and developing regions. The demand for poultry products continues to increase due to their versatility, ease of preparation, and health benefits, which further propels market growth.
Poultry Market Size
In 2024, the poultry market reached a value of USD 325.41 billion, with the sector showing resilience despite economic challenges and fluctuating feed prices. The market encompasses various segments, including broilers, layers, processed poultry, and eggs, all of which contribute to the overall size. The large consumer base, coupled with rising per capita consumption of poultry products, has fueled the market’s expansion over the past few years.
The growth of urban populations, changing food consumption habits, and the increasing awareness of poultry’s role in a healthy diet are major drivers of the market size. Furthermore, the continued development of the poultry industry in emerging economies such as Asia Pacific, Latin America, and the Middle East is contributing to the market’s growth.
Poultry Market Trends
Several key trends are shaping the poultry market as it continues to evolve. Here are some notable trends:
Health-Conscious Consumer Demand: As consumers become more health-conscious, the demand for lean protein sources like chicken is on the rise. Additionally, there is an increasing interest in organic and antibiotic-free poultry products, further influencing market trends.
Sustainability Initiatives: Environmental sustainability is a growing focus in the poultry industry. Companies are working to reduce the carbon footprint of poultry farming by optimizing production practices and investing in environmentally friendly technologies, such as waste recycling and water conservation.
Technological Advancements: Automation and technological innovations in poultry farming, such as precision farming tools and data-driven management, are transforming the industry. These advancements help reduce costs, increase efficiency, and improve product quality, making poultry farming more sustainable and profitable.
Shift Toward Processed Poultry Products: The demand for processed poultry products, including ready-to-eat meals, frozen foods, and packaged chicken, is rapidly increasing. This trend is driven by changing consumer lifestyles, with many opting for convenient, quick meal options.
Rising Demand in Emerging Markets: As income levels rise in developing countries, the demand for poultry products is increasing. The poultry industry in regions such as Asia, Africa, and Latin America is expanding, driven by population growth and urbanization.
Get a Free Sample Report with Table of Contents
Poultry Market Segmentation
Type
Broiler
Eggs
End Use
Food Service
Retail
Distribution Channel
Business to Business
Traditional Retail Stores
Modern Retail Stores
Region
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Poultry Market Growth
The poultry market is expected to grow at a compound annual growth rate (CAGR) of 0.40% from 2025 to 2034. This steady growth reflects the continued demand for poultry products, even amidst challenges like rising feed costs, disease outbreaks, and fluctuating market conditions.
Key drivers of market growth include:
Increasing Meat Consumption: Poultry is considered a more affordable source of protein compared to other meats like beef and lamb, making it increasingly popular worldwide.
Growth of Processed Poultry Products: The increasing preference for convenience foods, including frozen and pre-cooked poultry products, is expected to contribute to the market’s expansion.
Technological Advancements: Innovations in poultry farming and production, from breeding to processing, will continue to improve efficiency, increase yields, and reduce environmental impact, helping drive market growth.
While growth rates may remain relatively modest, the market will see sustained expansion due to continuous consumer demand and technological innovations in poultry farming.
Poultry Market Analysis
The poultry market analysis highlights several key factors driving market dynamics, including changes in consumer preferences, industry regulations, and technological advancements.
Consumer Behavior: Poultry consumption is influenced by regional tastes and preferences. While chicken is a dominant protein source in many developed nations, emerging markets are witnessing a shift toward higher poultry consumption due to increased disposable incomes and changing dietary habits.
Supply Chain and Production Challenges: The poultry market faces challenges related to the supply chain, including feed costs, disease outbreaks like avian influenza, and fluctuating labor costs. However, the industry continues to adapt through innovation and improved supply chain management.
Regulatory Landscape: In many regions, stricter regulations around animal welfare and food safety standards are shaping the poultry industry. These regulations often drive the need for more advanced farming practices and higher standards in product quality.
Sustainability and Environmental Concerns: The focus on sustainable practices is influencing the poultry sector. Consumers are increasingly seeking products that meet sustainability criteria, which is pushing companies to adopt greener practices, including responsible sourcing and reducing carbon emissions.
Poultry Market Forecast
By 2034, the poultry market is projected to reach a value of approximately USD 401.97 billion, driven by modest growth across several sectors. The steady growth rate of 0.40% CAGR during the forecast period reflects an ongoing global demand for affordable, healthy, and convenient protein sources.
Factors contributing to this forecast include:
- Sustained Demand: As the global population continues to grow, so does the need for affordable, accessible protein. Poultry remains the preferred choice for many consumers, ensuring continued demand.
- Technological Advancements: Continued investments in automation, bioengineering, and food safety technologies will improve efficiency and profitability in poultry farming.
- Expansion into Emerging Markets: As developing nations continue to urbanize and grow their middle class, the demand for poultry products will increase, particularly in Asia, Africa, and Latin America.
The poultry market will also benefit from ongoing innovations in poultry farming and consumer shifts toward healthier, more sustainable food options.
Competitor Analysis in the Poultry Market
The poultry market is highly competitive, with several global players leading the industry. These companies dominate various segments, including broiler production, processed poultry, and feed supply. Some of the major players in the poultry market include:
Industrias Bachoco, S.A.B. de C.V.: Industrias Bachoco is a leading player in the poultry industry, particularly in Latin America. The company is known for its high-quality poultry products and wide distribution network, making it a dominant force in the market.
Cargill Inc.: Cargill is a global leader in the agriculture sector, with a strong presence in the poultry market. The company focuses on improving food security and sustainability, offering poultry products and innovative solutions to consumers worldwide.
JBS S.A.: JBS S.A., one of the world’s largest food companies, has a significant presence in the poultry market. The company is known for its diversified poultry product offerings, ranging from fresh chicken to processed meats.
BRF S.A.: BRF S.A. is another global player in the poultry market, with a strong focus on international expansion. The company offers a wide range of frozen and processed poultry products, with a presence in more than 140 countries.
Charoen Pokphand Foods PCL: Charoen Pokphand Foods is a major player in the poultry industry, particularly in Asia. The company is a leader in feed production and poultry farming, with a broad portfolio of products catering to global markets.
Grupo Nutresa S.A.: Grupo Nutresa is a prominent food company in Latin America, offering a variety of poultry products to consumers. The company’s strong market position is supported by its diverse portfolio and commitment to quality.
Others: Other notable competitors in the market include companies like Tyson Foods, Perdue Farms, and Sanderson Farms. These companies continue to innovate and expand, maintaining a competitive edge in the poultry market through strategic acquisitions, product diversification, and market penetration.
Media Contact:
Company Name: Claight Corporation
Contact Person: Emily Jacks, Business Consultant
Email: sales@expertmarketresearch.com
Toll Free Number: US +1-415-325-5166 | UK +44-702-402-5790
Address: 30 North Gould Street, Sheridan, WY 82801, USA
Website: www.expertmarketresearch.com
Leave a Reply