If you are a business in Newcastle that needs to leverage digital marketing as much as possible, you have to be aware of the changes that occur and how to adapt to them. In this article, we will highlight the five most recent trends that are currently prevailing in digital marketing in Newcastle.
Optimising for Voice Search
Some of the most popular smart devices, such as Amazon Alexa and Google Home, have become popular in many households in Newcastle. Since voice is predicted to account for half of all searches by this year, it is vital to include voice search in the Newcastle SEO strategy. This includes the use of natural language, the emphasis on the intent, as well as the generation of featured snippets to rank highly in voice search.
Personalisation Powered by AI
AI is making it possible to deliver personalisation on digital platforms to levels never seen before. Being a Newcastle business, you can utilise data and AI to personalise the messages and offers to the various personas across the different touchpoints and platforms. When you integrate AI with the current massive availability of customer data compatibility, it increases the level of personalisation for significantly enhanced outcomes from digital marketing endeavours.
Focus on Video Marketing
The video further maintains its upward trajectory and is expected to take 82% of the total internet traffic by the end of 2024. Of course, we all know that video triggers emotion and is effective at telling stories in a fun and easily digestible manner. However, it is also highly ranked in search results, and people share it across various social media platforms. Video marketing is one of the most effective yet relatively unknown trends for businesses in the Newcastle digital marketing domain.
Incorporation of Influencers and User-Generated Content
Popular on social media, influencer marketing utilises influential individuals within a platform to market your business to a dedicated fan base. It is real and generates more conversions than typical ads, hence its success. On the other hand, customer-generated content is considered to be highly credible. Including these in your Newcastle digital marketing campaigns offers convincing social proof and better engagement at a cheaper price.
Moving to Emerging Social Platforms
It is relevant to use traditional social media sites such as Facebook and Instagram, but it is also crucial to reach out to new contenders in the field of social media marketing. TikTok is no longer limited to Gen Z and dancing in Newcastle; it has become popular among people of all ages. Others that can be considered include Twitch, Snapchat and Reddit, among other emerging platforms. Stay ahead of the competition in Newcastle through the preliminary testing of your campaigns on new social media channels relevant to your audience.
To Conclude
Ensuring that the most relevant, meaningful trends are rolled into your stack of digital marketing is a noble process that is equally rewarding. Adhering to the above five trends will take your Newcastle business a notch higher online as customers’ behaviors continue to shift in 2024 and beyond. In particular, priorities voice and AI-driven personalization in your SEO and content. Video and influencer marketing also provide great opportunities.
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